Eligibility Criteria
10+2 (or equivalent) from a recognized board with minimum 50% aggregate (45% for SC/ST) and English proficiency, as prescribed for Alliance University’s online BBA programmes.
Syllabus Overview
3-year (6-semester) online BBA with a Marketing focus. Core business papers include Principles of Management, Accounting, Economics, Business Mathematics & Statistics, Financial Management, HRM, Operations & Supply Chain, and International Business. Marketing track builds through Marketing Foundations & Applications, Consumer Behaviour, Digital & Social Media Marketing, Brand Management, Sales & Distribution, Advertising & Integrated Communication, and Market Research/Analytics.
Career Prospects
Roles such as Marketing Manager, Sales Executive, Brand/Advertising Executive, Digital Marketing Specialist, and Market Research Analyst across FMCG, retail, e-commerce, advertising, consulting, banking and tech sectors. Strong pathway to MBA/PGDM in Marketing or related specializations.
About Alliance University
Alliance University Online brings the academic rigour of a NAAC A+ university to a flexible digital classroom. Whether you’re starting your career or levelling up while you work, the online UG & PG degrees—MBA (2 years), BBA (3 years), B.Com (3 years) and B.Com (Hons.) (4 years)—combine live interactive sessions, 24/7 LMS access, and practical, industry-aligned content to build real-world skills.
You’ll learn from experienced faculty and industry mentors, work on case studies and projects, and get dedicated academic and career support. Specialisations in the Online MBA include contemporary tracks like Business Analytics & AI, Marketing, Finance, HR and Operations, preparing you for roles in today’s data-driven economy. Eligibility is straightforward: 10+2 with 50% for UG programmes; graduation with 50% (45% for SC/ST) for the MBA. Admissions for the 2026 cycle are merit-based and fully online—register, fill the form, upload documents, pay the application fee (₹1,000) and submit.
Indicative total programme fees (2026): Online MBA — ₹1.6 L (tuition) / ₹1.75 L (total programme fee); BBA — ₹1.26 L / ₹1.4 L; B.Com — ₹76,000 / ₹90,002; B.Com (Hons.) — ₹1 L / ₹1.44 L (plus applicable registration/exam fees included in the total). Note: fees are as published by aggregators and may vary—confirm on the official site at admission.
Ranking:
Accreditations: UGC, NAAC A+
