Eligibility Criteria
Bachelor’s degree (10+2+3/4) in any discipline from a recognized university with minimum 50% aggregate (45% for SC/ST) and English proficiency. Admissions are merit-based as per Alliance University Online norms; work experience is an added advantage.
Syllabus Overview
2-year (4-semester) online MBA with Marketing specialization. Core management: Accounting for Managers, Financial Management, Organisational Behaviour & HRM, Operations & Supply Chain, Managerial Economics, and Strategic Management. Marketing track: Marketing Management, Consumer Behaviour & Insights, Digital & Social Media Marketing, Brand & Product Management, Sales & Distribution/Channel Management, Integrated Marketing Communication, Marketing Analytics & Research, and a capstone project.
Career Prospects
Roles such as Marketing Manager, Brand/Product Manager, Digital Marketing Manager, Sales & Business Development Manager, Market Research/Insights Analyst, and Growth/CRM Manager across FMCG, retail, e-commerce, BFSI, IT/ITES, media and consulting. Pathway to senior leadership or specialist certifications (e.g., Google/Meta Ads, HubSpot).
About Alliance University
Alliance University Online brings the academic rigour of a NAAC A+ university to a flexible digital classroom. Whether you’re starting your career or levelling up while you work, the online UG & PG degrees—MBA (2 years), BBA (3 years), B.Com (3 years) and B.Com (Hons.) (4 years)—combine live interactive sessions, 24/7 LMS access, and practical, industry-aligned content to build real-world skills.
You’ll learn from experienced faculty and industry mentors, work on case studies and projects, and get dedicated academic and career support. Specialisations in the Online MBA include contemporary tracks like Business Analytics & AI, Marketing, Finance, HR and Operations, preparing you for roles in today’s data-driven economy. Eligibility is straightforward: 10+2 with 50% for UG programmes; graduation with 50% (45% for SC/ST) for the MBA. Admissions for the 2026 cycle are merit-based and fully online—register, fill the form, upload documents, pay the application fee (₹1,000) and submit.
Indicative total programme fees (2026): Online MBA — ₹1.6 L (tuition) / ₹1.75 L (total programme fee); BBA — ₹1.26 L / ₹1.4 L; B.Com — ₹76,000 / ₹90,002; B.Com (Hons.) — ₹1 L / ₹1.44 L (plus applicable registration/exam fees included in the total). Note: fees are as published by aggregators and may vary—confirm on the official site at admission.
Ranking:
Accreditations: UGC, NAAC A+
